We often get asked why Open Data Manchester runs Joy Diversion and Free Range events when they don’t seem directly related to our core data work. The answer? They’re essential to it.
Since 2018, we’ve been exploring how people relate to the places where they live, work and play—reframing these relationships through experience, interpretation and belonging rather than just function. This work is fundamental to our Data for Communities and Data Champions programmes, where the ability to look at places with fresh eyes and develop new methods of mapping and measuring is critically important.
Last week we ran our first corporate Joy Diversion. The feedback has been outstanding. The company had teams spread across the UK and wanted to bring people together for meaningful connection. After defining their adventures, groups explored the town and returned to share stories and discoveries—creating genuine team bonds through shared exploration.
What makes these events powerful for teams: → Collaborative problem-solving in unfamiliar territory → Fresh perspectives on familiar places → Shared storytelling that builds connections → Creative thinking outside office environments → Inclusive participation that works for everyone
Most importantly, it’s about creating your own adventure—donning an explorer backpack, going out and having genuine fun together.
We run these events across the UK, often as part of conferences and festivals. The revenue from corporate commissions helps us keep our public events free, supporting our community mission.
Interested in bringing Joy Diversion or Free Range to your team? Get in touch—we’d love to help you explore what’s possible.